That foundational thing from which I can grow my business – my jam, my lane, my genius zone. How do I find my THING?

This was a question one of my group members asked me recently and I wanted to share my thoughts with you because I think this one is going to probably speak to all of us. We have all struggled with this very thing. If you're not struggling now, you probably did when you started your business. I know I did.

I have to be completely honest and say, and you may not want to hear this answer.